When you're running a business whether it's small or large you need to be concerned about how others see you. Word of mouth marketing is still one of the best types of marketing for growing your business.
This is true even in the digital age. If you have been struggling to manage your online reputation there are a few steps that you can take to help make it easier.
Take a look at these tips that will make it easier for you to focus on what's important so that you can portray the most positive image of your brand possible.
Do an Audit
To properly manage your brand's online reputation you will need to do an audit. You may need to hire a professional to do this. This is because monitoring your online presence requires you to take a look at so many different sections of the internet.
One of the first places you should look is on your social media profile. This is often where many people will leave nice reviews for your company or those who are disgruntled will leave bad reviews.
If you find anything unusual or that could be legally challenged then you can contact a social media attorney to assist you.
Check out other review sites as well because you will gain a lot of information about how your brand is being viewed online from these places as well.
Use Good Public Relations
The public relations strategy that you are using for your business can go a long way in managing your online reputation.
Giving back to your community is one way to monitor your online reputation. You can document these events on your social media pages.
Doing giveaways of her promotional items can also create a positive online reputation.
You can even increase brand awareness for your products and services with podcast interviews.
Get Customers to Speak Out
Getting a customer to speak out about your service in positive ways is one way to manage your online reputation. You can send out emails to your customers or clients and ask them to leave a review on your web page where the ability to review is available. You can also ask them to leave reviews on your social media account.
Make sure that you give your customers specific instructions about exactly how they can give reviews. You can even offer to give your customers discounts and special services if they leave a review on your page.
When it comes to responding to reviews it may be tempting to ignore the negative ones. However, responding to negative reviews can help diffuse the negativity of the comments. Of course, you should always respond to positive reviews by thanking the person for it.
Manage Your Online reputation
Managing your business's online reputation is something that you cannot afford to leave for later.
A bad reputation online can cost you millions of dollars in revenue. If people are shying away from your business because they have heard negative things online about it, or if you want to prevent it from happening it is time to take matters into your own hands.
Use the tips that have been given here to help you get started on creating a good online reputation.
No comments:
Post a Comment