Blogging is a great way to make money, whether you’re doing it as a side hustle, or you want to become a full-time mommy blogger. Even if you’re just getting started as a blogger, you have the potential to make hundreds, if not thousands of dollars a month.
Some bloggers make around $10,000 thanks to their ability to build their brand along with a loyal following.
One of the easiest ways to make money as a blogger is by attracting sponsors and advertisers, willing to work with your blog. But, it’s not always easy to get someone to sponsor you if you have a low readership and not many followers.
So, what can you do to get more sponsors for your blog, even if you’re just starting out?
1. Show Your Growth at Every Stage
You might not have 50,000 followers on Instagram yet. You may not have millions of monthly readers who see what you have to say consistently. But, do you have growth? Tools like Google Analytics and social media metrics have made it easy to see progress when it comes to website and social growth.
When you’re creating a presentation or media kit for a potential sponsor, focus on that growth, rather than what you don’t yet have. Don’t point out that you don’t have millions of followers - they’ll already know that. Instead, show them where you’re going, and how you’re growing.
If you need help putting together a presentation with different charts and graphs, use a service like https://www.templafy.com/ to keep your documents consistent and professional-looking.
2. Pitch, Pitch, Pitch
Remember, your blog is your business. It’s your brand. Be ready and willing to pitch it to different businesses and big companies over and over again. The reality is, you’re going to have to do it a lot, and you’re going to have to face a lot of rejection before someone takes a chance on you.
But, once one company does it, you can use that sponsorship as fuel to get others on board.
Practice your pitch as often as you can, and let the sponsors know what would be in it for them if they signed on with you.
3. Engage in Social Media
Using social media can be a great way to talk with potential sponsors about who you are and what your blog has to offer. It’s typically a more “casual” platform, and you can approach sponsorships in a more personal way.
Using social media also allows potential sponsors to check in on your following and how interested people are in your blog. They’ll be able to see what people are saying about you, and how you respond to comments, questions, and even negative reviews.
It doesn’t matter if you have 1,000 readers or you’ve been blogging for a couple of years to grow your brand. Getting sponsorships isn’t impossible at any level. As long as you’re prepared to put in the work and you remain passionate about your business, the right sponsor is out there for your blog.
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